Social Media Week Beirut - September 19th - 23rd, 2011

Social Media Week Beirut (SMW Beirut) was organized for the first time in Beirut, produced by 90:10 Group Middle East. SMW Beirut is a unique and innovative social media week in 5 days, with more than 30 events in different venues in the city which connected people & content around diverse and rich themes, with speakers and participants from different horizons that helped learning experiences for a better understanding of social media.
We attended most of Social Media Week Beirut sessions. Our strategic advisor Mr. Ayman Itani was one of the speakers in SMW, he talked about social business & PR 2.0. & what do we expect from a brand? In addition to the importance of how to connect with audience.
Most of the sessions were very interesting & focused on the usage of social media tools strategically & the importance of knowing our audience & where they can interact. One of the most interesting sessions was how to make a social collaboration between traditional & online media, even though we can't ignore offline media, but we have to emphasis the importance of integrating it with online media.

Finally all participants agreed on the importance of social media in our life but social media alone does not work, we should have a cause to make it work.